YUU (優) translates from Japanese as "refined" and "elegant" and symbolizes the desire to create clothing that emphasizes the individuality and aesthetics of the modern woman.
This is not just a style, it is a philosophy of laid-back leisure. When life outside of work becomes a refined art.
Inspired by architecture, nature and tranquility, we create clothing that perfectly combines textures, shapes and comfort.
And each product is imbued with the idea of perfection and minimalism.
Awareness. Style. Quality. Aesthetics.
This is YUU.